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Hey it’s Xavier,

I am in a Facebook group with many high-level real estate investors.

They discuss a wide range of topics, from hiring to marketing.

A recent post about marketing caught my attention about marketing…as you know, I am a marketer who was introduced to real estate.

This post completely took off. It had over 50+ comments about a specific topic.

The lead quality from Pay-Per-Lead providers.

In real estate, the business lives and dies by consistently generating motivated sellers.

In the past few years, the industry has seen dramatic changes.

When SMS was first introduced, it was a gold mine.

Then, it got regulated and disappeared.

Cold calling with VA services took off.

Then, it got corrupted by shady gurus.

The next wave was pay-per-lead providers, and now it’s running its course.

As an investor, how are you supposed to generate leads?

If you text, you get sued (real story: past client got a letter from the FTC)

Cold calling is painfully slow and expensive, and most VA companies share data, leads, etc.

Direct mail is expensive and has historically low response rates.

The only thing left is online marketing.

There are plenty of companies offering pay-per-click or Google PPC.

There are even more that offer Facebook advertising and TikTok ads.

The issue with these companies or agencies is the ROI.

Take a well-known company. You’ve probably seen their ads.

They charge a $2,500 setup fee + $2,500/mo on top of your ad spend with a minimum of $5k/mo.

You must commit to at least 3 months to get momentum on Google PPC.

You are looking at $25,000 to get going.

This is out of reach for most investors.

This is why pay-per-lead providers worked so well for many, but lately, the lead quality has fallen off the map, causing many investors to look for a new solution.

I have to help my brother-in-law move, but I’ll pop back by tonight with some solutions to the great 2024 lead gen crisis.

Xavier Major